Search performance

Search performance shows what Google itself reports about the project’s site. The figures come straight from Google, so reading them costs no credits.

Connect Google

netweft asks Google only for read-only access, and only when a project needs it, never at sign-in:

Source	Google permission	What it reads
Search Console	webmasters.readonly	queries and pages with clicks, impressions, CTR and position
Analytics	analytics.readonly	sessions, active users, engagement and key events

To connect a project:

1. Open Project settings, then Integrations.
2. Choose to connect Search Console or Analytics. Google asks you to approve the read-only permission for the Google account you are signed in with.
3. Pick the Search Console property or the Analytics property this project reads, and choose Use this property.

Owners and admins connect and disconnect properties. Each project picks its own, so two projects can read two different sites from the same Google account.

Search Console

The Search Console tab shows totals for the window (clicks, impressions, CTR and average position) and a table that switches between search queries and pages:

• Choose a window of 7, 28, 90 or 365 days; 28 is the default.
• Filter queries or pages by text. The filter searches the whole window, not only the rows on screen.
• Page through 25, 50 or 100 rows at a time, and export the table as CSV.

Google’s data lags a few days, so the most recent days of any window are usually empty.

Analytics

The Analytics tab shows sessions, active users and key events for the same window, broken down by channel, landing page or device.

When something is wrong

• Not connected. Nobody has picked a property for this project yet. Open Integrations.
• Permission missing or expired. Google no longer grants the read-only permission, for example after it was revoked in the Google account. Connect again from Integrations.
• Archived project. An archived project keeps any connection it had but cannot start a new one.