Domain overview

Domain overview answers one question about any domain: what does it rank for, and what is that worth? It works the same on your own domain and on a competitor’s.

Look up a domain

Nothing runs until you name a domain, because every lookup on this screen is paid. Type the domain and choose Look it up. The four figures at the top cost 362 credits:

Figure	What it is
Domain rank	A 0 to 100 authority score, worked out from the links pointing at the domain.
Organic keywords	How many keywords the domain ranks for in the market.
Organic traffic	Estimated monthly visits from those rankings.
Traffic value	What those visits would cost as paid clicks, per month.

The figures come from the project’s market. Keyword difficulty and the domain figures exist only in the 94 countries with full keyword data, so a project in one of the other 49 is looked up in the United States.

The three lists

Below the figures, three tabs each page through a list:

• Ranking keywords: every keyword the domain ranks for, with its position, search volume, estimated traffic and the URL that ranks.
• Pages: the domain’s pages by organic traffic, with how many keywords each ranks for.
• Keyword ideas: keywords related to what the domain ranks for, with volume, difficulty and intent, for finding gaps against a competitor.

Every page of every list is its own lookup. Choose 50, 100 or 200 rows per page. netweft holds up to 360 credits for a page and charges what the vendor bills for it, which is a fixed fee per request plus a little per row, so a page of 50 rows costs less than a page of 200.

The footnote under the tabs adds up everything bought for the domain while you are on the screen.

Repeat lookups

The same lookup with the same settings within 24 hours answers from a stored copy and costs nothing, so reopening a domain you looked at this morning is free.

Related

• Backlinks for who links to the domain.
• Keyword research to expand one keyword instead of one domain.
• Credits and billing for every operation’s price.