Projects and markets

A project is one site you work on. It holds a name, a domain and a market, and every saved keyword, tracker, audit and assistant chat in it belongs to that project alone.

Create a project

Owners and admins choose New project on Projects. A project needs a name of up to 120 characters; the domain and the market can be set now or later. The onboarding steps create the first project for you.

Each plan caps how many projects a workspace holds at once: 5 on Pro, 12 on Studio and 25 on Agency. Archived projects do not count against the cap.

The domain

The domain is what audits crawl, what rank trackers look for in the results, and what the Search Console connection reads. Change it under Project settings. Changing it keeps the project’s history, so earlier audits and rank checks stay as they were recorded against the old domain. Two active projects in one workspace cannot share a domain.

The market

The market is a country and a language. Search volume, cost per click, rankings and competitors are all read from it, and every lookup in the project uses it unless the screen lets you pick another country for one lookup.

netweft has keyword data for 143 countries, served by two sources:

Countries	Search volume, cost per click, competition	Keyword difficulty and search intent
94	yes	yes
49	yes	no

Project settings says so under the market when the chosen country is one of the 49. Some countries search in more than one language, and the language list offers each of them; the largest market is the default.

When a screen looks up a country other than the project’s, the language switches to that country’s default, so a Vietnamese-language project that looks up Germany asks in German.

Archive and restore

Archiving a project stops its scheduled work: queued audits and rank checks are cancelled, scheduled checks stop, and nothing new is bought for it. Everything recorded stays readable by everyone in the workspace, and nobody can change it until it is restored. Restoring picks up where the project left off, with its trackers, keywords and history intact.

Owners and admins archive and restore projects from the Archived and Active tabs on Projects. Members see both tabs and every project, and cannot create, edit or archive one. See Team and roles.