4 guides
List the keywords a competitor ranks for, remove the ones your own domain already ranks for, and keep the rest that match a page you could write. In netweft that is two Ranking keywords lookups on Domain overview, a save, a tag, and a tracker on the survivors.
Research a seed, group the ideas into one broad hub term and the narrower questions under it with tags, give each planned page one group, record the pages as hub and spoke key pages in project context, and audit the cluster for orphan pages once it is live.
Track the keywords whose movement would change what you do next, and save the rest. At the default depth a rank check is 40 credits per keyword per device, so 100 keywords checked weekly on both devices cost about 32,000 credits a month.
Volume says how often a term is searched, the twelve-month history says when, cost per click says what a visit is worth to advertisers, difficulty estimates how hard the first page is to reach, and intent says what the searcher wants. None of them says whether your page can rank: that is what a rank check is for.
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